Pride isn’t a seasonal campaign. It’s a protest.
oo many brands confuse visibility with solidarity—and disappear the moment things get hard.

At Tindall Effect, we help companies lead with courage and consistency, not convenience. In our latest blog, Zachary Tindall shares a personal and strategic call to action: If your brand plans to show up for Pride, make sure you’re ready to stand for something.

Marketing isn’t math. It’s chemistry.

In my latest blog post, I break down the brain chemistry of brand love—and why the brands that move us are the ones that mirror how we’re wired.

This week, six women—including Katy Perry, Gayle King, and Lauren Sánchez—boarded Jeff Bezos’ Blue Origin rocket for a six-minute suborbital flight. Branded as “historic,” the mission was framed as a win for women, innovation, and representation. In reality, it was a $1.2 million distraction wrapped in a flight suit.

Recent developments in the marketing and communications industry signal a seismic shift in the way agencies operate—and what they prioritize. The announced merger of Omnicom and Interpublic, two titans of advertising, and Edelman’s significant workforce reductions reveal a landscape grappling with existential questions about its future. Are these the signs of a return to a simpler, more integrated model, or is this a reckoning after decades of unchecked specialization and tech proliferation?

Nike has long been admired for its storytelling—synonymous with innovation, aspiration, and 'Just Do It.' But recent sales troubles reveal a key lesson: even iconic brands can falter when they shift focus away from brand-building in favor of DTC and performance marketing.

In politics—and marketing—framing is everything. The words we choose shape perceptions, drive narratives, and ultimately, influence outcomes. This New York Times piece offers a compelling look at how the RNC and DNC strategically select their language to influence public opinion.